THE MISSOURI LOTTERY + THE CASH ADVENTURE SCRATCHERS
"IT'S SCRATCHERS SEASON" CAMPAIGN
The Missouri Lottery partnered with Bass Pro Shops to create the Cash Adventure Scratchers and Second Chance Giveaway, a special offering that let lotto and nature lovers alike play to win cash, Bass Pro gift cards, and epic excursions in Big Sky, Montana; Anchorage, Alaska; or Puerto Los Cabos, Mexico.
TV SPOT / WEB VIDEO:
We may or may not have trained a dog to hunt the Cash Adventure Scratchers.
What do you do when you bag some big bucks? You put your haul on display.
This spot plays on the idea of a winning ticket "taxidermy" service (aka ticketdermy).