THE MISSOURI LOTTERY + THE CASH ADVENTURE SCRATCHERS

"IT'S SCRATCHERS SEASON" CAMPAIGN

The Missouri Lottery partnered with Bass Pro Shops to create the Cash Adventure Scratchers and Second Chance Giveaway, a special offering that let lotto and nature lovers alike play to win cash, Bass Pro gift cards, and epic excursions in Big Sky, Montana; Anchorage, Alaska; or Puerto Los Cabos, Mexico. 

 

TV SPOT / WEB VIDEO:

We may or may not have trained a dog to hunt the Cash Adventure Scratchers.

SPOT BTS:

RADIO:

What do you do when you bag some big bucks? You put your haul on display.
This spot plays on the idea of a winning ticket "taxidermy" service (aka ticketdermy).

DIGITAL OOH:

Scratchers_Digital_OOH.jpg

POINT OF SALE :