THE MISSOURI LOTTERY + THE CATS VS. DOGS SCRATCHERS

CATS VS. DOGS LIVE

When it came to launching their Cats vs. Dogs Scratchers, the Missouri Lottery wanted to really treat their pet-loving players.
So they took to the obvious breeding ground for all things cats and dogs, Facebook, and hosted the first interactive pet cam featuring adoptable puppies and kitties.  

 

Case Study:

 

Promotional Social PostS:

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Point of Sale:

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The campaign also got a little love from the local news.

KC 2017 Silver ADDY Winner — Online / Interactive