The BBQ Mapkin — Ashlyn Bell

Barkley + KC Loves

The BBQ Mapkin

With BBQ behemoths and smaller pit masters posted up all over the 816, knowing where to get the best 'cue in KC can be surprisingly tricky. So a few saucy individuals at Barkley who've been there, done that, and been back for seconds got together to create a cultural and culinary souvenir that's as iconic as the BBQ it honors.

Case Study:

The Mapkin:

BBQ-lovers can follow it, use it, frame it, gift it, wear it—whatever.

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The Machine:

The BBQ Mapkin traveled across KC in a vintage vending machine retro-fitted to dispense Mapkins with a simple text.

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BTS:

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KC 2017 Silver ADDY Winner — Out of Home & Ambient Media

Agency: Barkley
ECDs: Katy Hornaday
ACD: Matt Slider
Designer: Kael Little
Machine Builder: Ricky Cato